| Cyberattack: The Maersk Global Supply-Chain Meltdown (Simplified Chinese Version) |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19MC022 |
| 出版日期：2019/09/04 | 內容長度：15 頁 |
In 2017, the new chairman of A. P. Moller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that .....more
|
| Cyberattack: The Maersk Global Supply-Chain Meltdown |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19M022 |
| 出版日期：2019/04/09 | 內容長度：16 頁 |
In 2017, the new chairman of A. P. Moller-Maersk confronted one of the worst cyberattacks in history, which crippled the company's vast global shipping network that accounted for nearly 20 per cent of global container shipping. NotPetya was a particularly virulent strain of ransomware that, within seconds, destroyed Maersks’s servers and personal computers around the world. Maersk's senior system administrators had warned the company that .....more
|
| Cyberattack: The Maersk Global Supply-Chain Meltdown - Teaching Note |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; Alexandra Roth; |
| | 商品編號：8B19M022 |
| 出版日期：2019/04/09 | 內容長度：15 頁 |
Teaching note for product 9B19M022.
|
| Netflix Inc.: Streaming Across Borders and Into Original Content (A) and (B) - Teaching Note |
| 作者姓名：Luis Alfonso Dau; David T.A. Wesley; |
| | 商品編號：8B16M118 |
| 出版日期：2016/06/30 | 內容長度：10 頁 |
Teaching Note for product 9B16M118 and 9B16M119.
|
| Netflix Inc.: Streaming Across Borders and Into Original Content (A) |
| 作者姓名：Luis Alfonso Dau; David T.A. Wesley; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M118 |
| 出版日期：2016/06/30 | 內容長度：16 頁 |
In 2015, the chief content officer at Netflix was responsible for the company’s globalization strategy, which included $5 billion in new content and an expansion to nearly every part of the world by the end of 2017. Although original programming helped Netflix to grow its subscriber base, it was also very expensive. As a result, Netflix earnings were declining even as the company added new subscribers. The company's chief financial officer warned .....more
|
| Netflix Inc.: Streaming Across Borders and Into Original Content (B) |
| 作者姓名：David T.A. Wesley; Luis Alfonso Dau; |
| 商品類型：Supplement | 商品編號：9B16M119 |
| 出版日期：2016/06/30 | 內容長度：4 頁 |
The case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.
|
| Netflix Inc.: Streaming Away from DVDs |
| 作者姓名：Luis Alfonso Dau; David T.A. Wesley; |
| 商品類型：Case (Library) | 商品編號：9B12M040 |
| 出版日期：2012/04/05 | 內容長度：10 頁 |
This case examines two of the leading video rental services in the United States, Blockbuster and Netflix, and how each adapted to changing technology and market forces. At the end of the case, Blockbuster has declared bankruptcy and Netflix has seen its first decline in subscribers since its founding in 1997. Netflix also faces a number of new threats, including illegal file sharing, rental kiosks and new low cost video-on-demand (VOD) services. .....more
|